Denmark’s regulated betting and gaming market grew revenue by 6%

Regulated gambling markets attract the most prestigious operators, as they are willing to pay the taxes and apply for the license needed to operate legally. By comparison, those who run illegal businesses have higher profit margins, but they don’t project the same image of trustworthiness. Denmark has always acted as a magnet for prospective casinos and bookmakers, because of the rich demographics. The authorities have quickly recognized the upsides of legalizing and taxing gambling instead of trying to ban it nationwide. The latest numbers suggest that this decision was correct, as the gaming market flourishes.

2019 is one of the Best Years for Danish Online Gaming

Online casinos and bookmakers who want to provide players from Denmark with access to their games need to apply for a license. In order to get it, they need to meet strict criteria, so those who end up playing on their websites do it in a secure environment. In spite of the high taxes and the fact that they need to comply with the requirements set by the government, online gaming operators thrive. In 2019, the online gaming market has increased by 6.1%, which represents a surge of more than $250 million.

The growth is apparently driven by mobile gaming, and the vast majority of new players gamble on mobile devices. Smartphones and tablets are preferred by Danish players, whether they play casino games on real or virtual currency. Online casinos are the ones pushing the entire industry forward, with a massive spike of 18%, of which 72% came from slots and around 10% from roulette and blackjack. It’s a bit disappointing to hear that the sports betting revenue actually fell slightly; there is an obvious explanation why this happened, as this time last year, players could bet on the World Cup.

Denmark’s Regulated Market leads by Example

Whenever a country tries to impose new rules aimed at further regulating the gaming market, there is strong pushback from the casinos and even the players. The Danish government is surely aware of this, but unfazed and it is ready to move through with even tighter marketing regulations. Their main concern is to protect the most vulnerable people from the threat of gambling addiction. In order to do that, they want to limit the impact made by gambling marketing and are willing to change the rules of the game.

A new gambling bill first reported by www.topsportsbetting.com has been initiated by prominent members of the governing party and would overhaul the existing gambling marketing rules if adopted. Those who have initiated the project say that the only concern is to improve player protection, without hurting the gaming industry itself. In theory, online casinos and sports books will have to clearly explain the terms and conditions of their offers, rather than hiding behind the fine print. For the time being, the Danish regulated betting and gaming market is doing very well and the recent numbers are encouraging for both bookmakers and casinos.